Chhaa Jaa is a digital-first youth brand that inspires, informs and equips girls in India with the right skills and confidence to navigate adolescence - from accessing information about sexual and reproductive health, to negotiating with parents about choices for their education, to preparing to find a first job.
We've created an ecosystem of digital content and experiences centred around three different video properties: a sketch comedy show, Arre Sun Na; a no-nonsense, straight-to-camera 'how-to' series, Khullam Khulla; and our talk-show with a frank and friendly gynecologist, Tumhaari Meri Baatein. Since launching last year, Chhaa Jaa has reached 5.5 million girls.