Everything we do at Girl Effect starts from the perspective of the girl – 2019 was no different.
Adolescence is a crucial moment in a girl’s life as she starts to face more choices that affect her future. From Africa to Asia, our inspiring youth brands have connected millions of adolescent girls around the world with the information and support they need to make choices about their health, education and finances.
We use our unique understanding of a girls’ needs to design content that builds up her sense of identity and self-belief to power her to act. It takes time for social norms to change: years, or even decades. But in the meantime, girls face choices every day, choices that affect her future well-being, as well as the next generation of girls. This is where we come in. We believe in a world where no limits are set on what a girl can achieve.
The world has changed immensely in the 15 years since Girl Effect was born, and technology now puts unprecedented power in girls’ hands. As we come to the end of 2019 and ready ourselves to enter a new decade, it’s our hope that technology can be harnessed to do good and expedite change, allowing us to reach so many more girls than was possible when we first began. In 2020 and beyond, with ten years left to achieve the Sustainable Development Goals, it is time to be investing in her.