To mark Women’s Month in South Africa, Girl Effect is teaming up with content creators to launch on TikTok for the first time, to reach adolescent girls with information, advice and support about sexual and reproductive health (SRH).
The eight-week TikTok campaign is launching under Girl Effect’s global, mobile-first brand Springster, which provides a non-judgemental online space for girls to grow their knowledge and confidence about topics like puberty, mental health, sex, STIs and relationships.
The campaign will run across Springster’s TikTok profile to reach adolescent girls and young women aged 13-24 in South Africa, expanding to Mozambique and Ghana in September. It aims to increase girls’ awareness of sexual health services, build knowledge and confidence and direct girls to Big Sis, Girl Effect’s innovative AI-powered chatbot, as well as to SRH services provided by our partner Marie Stopes.