Rahma hopes to challenge what girls have been told is possible “for a girl” within their community.
"The community should see a girl as a person with power," said Rahma. "There is so much young girls want to do but are unable to because of the barriers within the community that surrounds them."
"Let's lift ourselves up, together"
Insights from researchers like Rahma also help inform all of Girl Effect’s work. In particular, when it comes to digital technology, these unique insights help build an understanding of the nuanced challenges and opportunities girls face both online and offline.
“The community sees that a boy has more important reasons to use a phone than a girl,” explains Rahma. “Girls can be prevented from using technology because the community thinks differently about a girl using technology”.
Recognising that girls in Tanzania have limited access to the internet, Girl Effect’s youth brand Tujibebe - meaning “let’s lift ourselves up, together” in Swahili - meets girls through the technology they use. The content is accessible online whether girls own or borrow a mobile phone - connecting with girls via a radio drama, radio chat show, interactive audio stories, digital channels and clubs.