We have a problem, period
Despite roughly 800 million girls and women menstruating everyday (World Bank 2020), millions are still unable to practice good menstrual hygiene management (MHM). That includes half the global school population.
Information about periods is an essential part of MHM - the practice of making sure girls and women understand their bodies and can manage their periods with confidence and dignity. It helps a girl take charge of her health and helps destigmatise much needed conversations about accessing period products.
Without effective period management, a girl could be at higher risk of infection. If she’s unprepared for her body’s changes and doesn’t know about the products available to her, she’s also much more likely to skip school and stay at home during her period. Research by Plan International UK has found that 49% of girls in the UK have missed an entire day of school because of their period, but there is little available data about the scale of the problem worldwide.
Breaking the bloody taboo
Brilliant work is being done to break taboos about periods across the world. Mobile app Clue is using social media like TikTok to bust myths and share information about periods with young people, charity Bloody Good Period is fighting for people in the UK to access menstrual products and books published by the nonprofit Grow & Know are helping young people in Ethiopia understand puberty.
But there is more to do.
We believe every girl has the right to understand the changes their bodies are going through during their period. Through our media content, we give girls judgement-free, factual content that helps prepare them for their periods and access menstrual hygiene products when they need it.