Sex is not always easy to talk about, especially if you’re an adolescent girl. It can come with stigma, shame and taboo - all of which can prevent girls seeking support.
But girls must have access to information about their sexual health. It’s their right and it’s crucial for them to have control over their bodies.
Reaching girls where they are
Conversations about sex can be easier for girls if they’re with someone approachable, understanding and honest. It also helps if girls can take them at their own pace, in safe spaces.
This is where digital media and technology comes in. We use digital to meet girls where they are, on the platforms they use, with the information they need.
Take Big Sis - our AI-powered chatbot created with girls’ input. Available on WhatsApp and Facebook Messenger, Big Sis provides girls with a private space to get trusted, non-judgemental advice about sex and relationships. So far, 44,000 girls have started chats with Big Sis and over 1 million messages have been sent, building girls’ knowledge and confidence around topics like contraception, sexually transmitted infections, negotiating relationships and HIV.