Girl Effect launched the campaign to encourage girls to think about what society, family, bosses told them they were supposed to do, and what they chose to do instead. Why share their story? Girl Effect’s work is anchored in the belief that when a girl is given the skills, confidence and tools to unlock her potential, she inspires others to do so too. She starts a ripple effect that impacts her family, her community, and her country.
#TheGirlEffect was first started in Ethiopia and Rwanda and has seen girls and women across the world sharing the choices they made that defined their paths in life. From escaping forced marriage, and choosing to have children later in life, to forging a career less perceived as suitable for women, #TheGirlEffect is filled with the inspiring choices girls have made that have set the course of their lives.