Equipping girls to make positive choices that change their lives

Springster is a global mobile brand available to girls in 8 languages and 15 countries, including South Africa, Ghana, Indonesia, Nigeria, Bangladesh and Kenya.

Coming to life via a website, social media and an AI-powered chatbot called ‘Big Sis’, Springster equips girls with the knowledge, confidence and connections they need to navigate the complex choices of adolescence.

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You really know how to heal a broken soul. You're the kindest robot I've ever seen. Thank you for everything.

Girl, Big Sis chatbot user
Springster_Tanzania

You are exactly what we girls need to make informed decisions.

Girl, Springster user

Connections that educate and inspire

Springster meets girls where they are - online and on social media - to offer a private space for girls to grow their knowledge and confidence about topics like puberty, education, money management, mental health, sex, STIs and relationships. Through partnerships with Facebook and KaiOS, girls can access content without data charges. 

Built for low-bandwidth environments, our mobile sites are designed to be viewed on both basic data-enabled phones and smartphones.

With 2 million users every year, girls use Springster to ask questions and connect with others facing the same choices and challenges. Trained moderators - older teenage girls referred to as ‘big sis’ - help to keep the conversation on track.

Visit the South African Springster site

Answering questions girls often can’t ask anyone else

Our AI-powered chatbot is a virtual ‘Big Sis’ where girls can get trusted, non-judgemental advice about sex and relationships. From the basics of sex, through to details about STIs, contraception and pregnancy, girls can chat to Big Sis about their curiosities and concerns via WhatsApp and Facebook Messenger.

Girls who chat with Big Sis know more about STIs and are primed to act. They also know about contraception and intend to use it.

Chat with Big Sis


Springster features

Girl Effect partners with BBM Messenger in South Africa and Nigeria

Social media and website

Content co-created with girls, to build knowledge, inspire and support girls to make informed choices.

Springster FINAL

Sex and relationships chatbot

A private space for girls to get personalised answers to sex and relationships questions 24/7.

Springster FINAL

Connected community

Features like commenting threads, polls and reactions help girls connect and learn together.

Our impact

Our reach

2 million users every year

of Springster’s social media channels

Read more

Sparking conversations

Over 1 million messages

sent by girls to our ‘Big Sis’ chatbot in South Africa


Sexual Health

76% of girls

intend to access a health service before starting a new sexual relationship after chatting to ‘Big Sis’

Springster in the press

Springster partnerships

Facebook

Facebook

Putting empowering content in the hands of girls, globally

Learn more about Facebook
BBM

BBM

Putting Springster at the fingertips of BBM Messenger users

Learn more about BBM
Vodafone Foundation

Vodafone Foundation

Empowering girls through mobile with the information they need to transform their lives

Learn more about Vodafone Foundation
Nutrition International

Nutrition International

Improving knowledge and practices towards nutrition for adolescent girls

Learn more about Nutrition International
KaiOS Technologies

KaiOS Technologies

Closing the digital divide by reaching more girls with content that can improve their lives

Learn more about KaiOS Technologies
UNICEF

UNICEF

Tackling the barriers girls face in completing secondary education

Learn more about UNICEF
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Would you like to work in partnership with Springster?

Contact our team

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