Springster is a global mobile brand available to girls in 8 languages and 15 countries, including South Africa, Ghana, Indonesia, Nigeria, Bangladesh and Kenya.

Coming to life via a website, social media and an AI-powered chatbot called ‘Big Sis’, Springster equips girls with the knowledge, confidence and connections they need to navigate the complex choices of adolescence.

Springster meets girls where they are - online and on social media - to offer a private space for girls to grow their knowledge and confidence about topics like puberty, education, money management, mental health, sex, STIs and relationships. Through partnerships with Facebook and KaiOS, girls can access content without data charges. 

Built for low-bandwidth environments, our mobile sites are designed to be viewed on both basic data-enabled phones and smartphones.

With 2 million users every year, girls use Springster to ask questions and connect with others facing the same choices and challenges. Trained moderators - older teenage girls referred to as ‘big sis’ - help to keep the conversation on track.

Visit the South African Springster site

Our AI-powered chatbot is a virtual ‘Big Sis’ where girls can get trusted, non-judgemental advice about sex and relationships. From the basics of sex, through to details about STIs, contraception and pregnancy, girls can chat to Big Sis about their curiosities and concerns via WhatsApp and Facebook Messenger.

Girls who chat with Big Sis know more about STIs and are primed to act. They also know about contraception and intend to use it.

Chat with Big Sis

• Big Sis nominated for Positive News’ Kindness Awards 2020, sponsored by Simple
• UNICEF article highlighting Big Sis as a great example of a safe chatbot 
• Springster case study featured in charity comms book ‘Who Cares’
• Jonathan McKay on the Evening Standard Tech and Science Daily podcast talking about the Big Sis chatbot and how girls are experiencing the pandemic in Africa and Asia. 
• Laura Baines’ ‘Deliver for Good’ blog: How a Digital Response Can Help Ensure Hard-Won Gains for Adolescent Girls Are Not Lost to COVID-19
• Positive News interview by Lorya Roblin, ex-brand director at Springster: Getting kind online: the people standing up to cyberbullying