To create meaningful change for girls we need to close the global gender data gap

Adolescent girls are one of the hardest groups to reach in societies. The challenges they face are often under-reported or described on their behalf. Without the inclusion of their perspective, solutions designed to support them aren’t as effective as they could be.

TEGA: A groundbreaking girl-led research solution

Co-created with girls and young women aged 18-24, TEGA (Technology Enabled Girl Ambassadors) is Girl Effect's mobile based research tool, enabling girls to collect real-time insights into the lives of their peers. This unique approach unlocks the open and honest conversations that might otherwise be lost or not included in traditional research.

Where we work Asia India

It is important to involve young people as they understand their problems like no one else and have ideas for how to solve them. They are curious and confident and capable of doing anything.

Shweta, a 19-year-old TEGA from Jaipur, India
TEGA receives sweep of successful grants

TEGA has had a significant impact on the way we work. It has much value in the humanitarian sector.

Nick Lacey, OXFAM Protection Coordinator

Girl-centred research

TEGA uncovers what makes girls tick: what they love, how they understand the world around them, their motivations and how they see themselves. Co-created with and delivered by girls, TEGA provides Girl Effect and partner organisations with unique insight into the reality of girls’ lives, helping to ensure that our content, products, programmes and experiences are designed from a girls’ perspective.

The TEGA girl-talk method

Recruited and supported by local partners, TEGAs are trained and paid as market researchers to conduct interviews with girls, boys, adults and community leaders via mobile phones.

TEGAs have gathered data from girls and communities on topics including nutrition, economic empowerment, health and wellbeing, vaccines, mobile access, social media and education. This girl-talk method is essential for researching sensitive topics like sexual health, HIV and teen pregnancy.

Girl Effect runs live TEGA networks in India, Rwanda and Tanzania and associate networks in Bangladesh, Malawi, Nigeria and the USA.

TEGA formative research FINAL

Formative research

TEGAs can confidently conduct interviews with girls, boys, adults, and community leaders - revealing candid information to help understand issues or inform programme and product design.

TEGA creative testing FINAL

Concept & creative testing

TEGAs can instantly capture reactions and feedback insights into the design process. This allows for programmes to be adapted in real-time, rather than once they are finished.

Where we work Rest of World TEGA

Monitoring & evaluation

TEGAs collects qualitative and quantitative data, putting them in a unique position to regularly provide insights to improve the quality of programmes.


Our network

450 TEGAs

have been trained to collect authentic insights into their communities

Our reach

7 countries

TEGA networks in Nigeria, Malawi, Tanzania, Rwanda, India, Bangladesh, and the USA.

Our research

Over 25,000 interviews

conducted by our Technology Enabled Girl Ambassadors with girls and their communities.

TEGA awards, endorsements & press

MRS awards

‘Best Innovation’ by the Market Research Society in 2016

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Fast Company

Honorable mention in ‘Social Good’ category of Innovation by Design awards

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Published by MIT D-Lab as a leading example of Lean Research practice

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UNICEF logo square

UNICEF blog on ‘Digital engagement for the elimination of Female Genital Mutilation during COVID-19’

Gender and COVID-19 Working Group

Gender and COVID-19 working group: external publications on the impact of COVID on young women’s mental wellbeing

UN Violence Against Children Report

UN Special Representative of the Secretary-General on Violence Against Children’s report

TEGA partnerships

TEGA works in partnership with and is supported through grants from some of the biggest actors to design better, more targeted development and community programmes for the greatest possible impact:



Empowering girls with employable skills for their futures

Learn more about MRS


Building girls’ voice and leadership through innovative research

Learn more about DFAT


Using authentic insight to deliver effective support to displaced girls and women

Learn more about Oxfam
Bill and Melinda Gates Foundation

Bill and Melinda Gates Foundation

Using authentic insight to help girls access modern contraception

Learn more about Bill and Melinda Gates Foundation


Leveraging TEGA to improve educational outcomes for America’s youth

Learn more about StriveTogether


Breaking down negative attitudes and behaviours that prevent girls accessing life-saving vaccines

Learn more about Gavi


Increasing demand for health services by empowering girls

Learn more about PEPFAR DREAMS
Nutrition International

Nutrition International

Improving knowledge and practices towards nutrition for adolescent girls

Learn more about Nutrition International
Restless Development

Restless Development

Implementing, supporting and strengthening TEGA networks in India

Learn more about Restless Development
Women Deliver

Women Deliver

Engaging youth around sexual and reproductive health and rights

Learn more about Women Deliver

Would you like to work in partnership with TEGA?

Contact our team

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