Our approach

We are an international non-profit that builds media that girls want, trust, and need. From chat-bots to chat-shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives. Igniting their confidence to act differently at a time that can define their future. 

We create safe spaces for girls, sharing facts, and answering questions about health, nutrition, education, relationships and so much more. To arm girls with the skills to negotiate and redefine what they are told is possible “for a girl”. 

Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, her community, her country. 

That’s the Girl Effect.

Reaching millions of girls in 20 countries across Africa and Asia, we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning, and livelihood.

Our chatbots in India and South Africa received more than 1.2 million messages from girls about sex and relationships.

In Rwanda, regular consumers of our content are 60% more likely to have high self-confidence when compared to non-consumers.

In India, we’ve supported girls by making 74,000 connections to vetted services so they can take control of their sexual and reproductive health.

In Indonesia, girls are 32% more likely to make healthy food choices having seen our content about nutrition, including healthy recipes, myth-busting tips, and food quizzes.