An unstoppable girl-led movement in Rwanda

For 10 years, Ni Nyampinga - Rwanda’s first youth brand - has helped an entire generation of girls to make choices and be confident. 

Meaning "beautiful girl inside and out who makes wise decisions" in Rwanda’s language Kinyarwanda, Ni Nyampinga’s content arms girls with information and inspiration - connecting with them through magazines, radio drama, chat shows, digital channels, and club networks.

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One day I saw in Ni Nyampinga a Rwandan girl who became a pilot! At that moment I realized that my dream can come true.

Deborah, 14, Rwanda
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The most significant change from reading Ni Nyampinga is that I became bold and confident.

Josephine, 23, Rwanda

Created by young women, for all young people

Developed by young women for all young people, our Ni Nyampinga journalists reach 4.5 million people - including 680,000 girls aged 10-19 - with content that helps girls make choices about their health, learning, and livelihoods.

But Ni Nyampinga speaks to everyone – not just girls but boys, parents, teachers, community leaders – to challenge the perceptions and behaviours that hold girls back and redefine expectations about what it means to be a girl. Truly a nation-wide movement, 80% of Rwandans are now aware of Ni Nyampinga.

What we make

Girl Effect announces partnership with UNICEF in Rwanda


Written by young women, it showcases role models, advice, and inspirational stories. 

Read the latest English edition
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Radio Talk Show

Our Ni Nyampinga journalists share stories and facts, while our agony aunt answers young people’s questions.

Ni Nyampinga launches new radio drama

Radio Drama

Uses storytelling and role modelling to explore sensitive topics like sexual health and domestic violence.

Where we work Africa Rwanda


Channelling uplifting messages to support the themes in our radio drama in a memorable way.

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Digital channels

Tapping into Rwanda’s growing digital audience through social media, interactive audio content and an SMS service.

Our impact


60% more likely 

Ni Nyampinga consumers are more likely to have high self-confidence and belief in their own potential than non-consumers.


Over 100,000 questions

submitted by young people to our agony aunt so far.


Greater awareness

of cervical cancer and the HPV vaccine among young people who consume Ni Nyampinga.

(Audience survey, 2019)

Ni Nyampinga partnerships



Breaking down negative attitudes and behaviours that prevent girls accessing life-saving vaccines

Learn more about Gavi


Tackling the barriers girls face in completing secondary education

Learn more about UNICEF


Putting empowering content in the hands of girls, globally

Learn more about Facebook
Mastercard Foundation

Mastercard Foundation

Supporting girls during Covid-19 to keep them safe, healthy, and learning

Learn more about Mastercard Foundation

Would you like to work in partnership with Girl Effect in Rwanda?

Contact our team

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