Tujibebe is a mobile-first digital brand that provides young Tanzanians with the information and the inspiration they need to make choices about their health, learning and livelihood- from setting up a small business and saving for the future, to speaking up about body concerns and visiting a health centre.
Meaning “let’s lift ourselves up, together” in Swahili, Tujibebe brings young people together to overcome life’s challenges and realise their ambitions.
Tujibebe’s content is accessible online whether girls own or borrow a mobile phone - connecting with girls via a radio drama, radio chat show, interactive audio stories, digital channels and clubs. Our Interactive Voice Response (IVR) line features inspirational stories and advice from female entrepreneurs, top tips and quizzes - girls can call for free using Tanzania’s biggest network provider, Vodacom.
Weekly drama follows teenagers as they navigate friendship, each week, its' themes are explored in a chat show.
Interactive, on-demand audio content, featuring inspirational stories, top tips, and quizzes.
Radio
reached through Tujibebe’s radio show - available on Tanzania’s biggest radio station, Cloud FM on Anchor FM and Facebook.
Phone line
to our IVR line seeking inspiration and advice.
Schools
share our content with their members.
Digital & Social Media
770,000 website users. Content seen over 1 million times on Facebook.
Empowering girls through mobile with the information they need to transform their lives
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