Let's lift ourselves up, together

Tujibebe is a mobile-based brand focused on adolescent girls that also speaks to those around her. Born out of Tanzanian culture, Tujibebe unites young people through shared experiences, equipping them with the right skills and confidence to navigate adolescence. 

By role-modelling inspiring fictional and real-life success stories, Tujibebe content provides young people with the information and resources they need to make positive choices about their future - from finishing their education or setting up their own small business, to accessing a health service.


The importance of coming together as a community

Coming together as a community is central to Tanzanian culture; and we know that to create meaningful change for girls, we need to design content that engages boys too. Tujibebe inspires, supports and guides young people to make positive choices about their futures, together.

What we make

Tanzania_Girl Networks

Girl Networks & Ambassadors

Where girls can come together in the real world through clubs, via our partner organisations, to consume content, be inspired, learn, and support one another to access the resources they need. 

Tanzania_IVR Line

National IVR Phone Line

Offering interactive, on-demand audio content, featuring inspirational stories, top tips and quizzes, free to access on Tanzania’s biggest network provider, Vodacom. 


Tujibebe Website & Chatbots

A website where girls can share their stories and be inspired by others, discuss shared challenges and receive advice from other girls and experts. 

Coming soon, ...branded chatbots on Facebook and WhatsApp offering a private way for girls to ask questions about the themes and topics raised by our content and safely get information.

Girls' agency

1 in 4 girls

in Tanzania complete secondary school

(World Bank Group, 2019)

Mobile access

63% of young people

in Tanzania own their own mobile phone

(Well Told Story, 2017)

Employment opportunity

3/4 of youth employment

in Tanzania is in agriculture

(IDRC and Mastercard Foundation, 2015)

Tujibebe Partnerships

Vodafone Foundation

Vodafone Foundation

Empowering girls through mobile with the information they need to transform their lives

Learn more about Vodafone Foundation
Restless Development

Restless Development

Implementing, supporting and strengthening TEGA networks in India

Learn more about Restless Development

Would you like to work in partnership with Girl Effect in Tanzania

Contact our team

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