Let's lift ourselves up, together

Tujibebe is a digital-first brand that provides young Tanzanians with the information and inspiration they need to make choices about their health, learning, and livelihood - from setting up a small business and saving for the future, to speaking up about body concerns and visiting a health centre.

Meaning “let’s lift ourselves up, together” in Swahili, Tujibebe brings young people together to overcome life’s challenges and realise their ambitions.

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Tujibebe’s content is accessible online whether girls own or borrow a mobile phone - connecting with girls via a radio drama, radio chat show, interactive audio stories, digital channels and clubs. Our Interactive Voice Response (IVR) line features inspirational stories and advice from female entrepreneurs, top tips and quizzes - girls can call for free using Tanzania’s biggest network provider, Vodacom.

What we make

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Radio Drama & Chat Show

Weekly drama follows teenagers as they navigate friendship, each week its themes are explored in a chat show.

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National IVR Phone Line

Interactive, on-demand audio content, featuring inspirational stories, top tips, and quizzes.

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Digital Channels

A place for girls to share stories, get tips, and inspire each other.

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Club Networks

Through Femina Hip’s club networks we reach 2,500 school youth clubs with our content.

Our impact

Radio

1.7 million girls

reached through Tujibebe’s radio show - available on Tanzania’s biggest radio station, Clouds FM.

Phone line

Over 1.4 million calls

to our IRV line seeking inspiration and advice.

Schools

2,500 school youth clubs

share our content with their members.

Tujibebe Partnerships

Vodafone Foundation

Vodafone Foundation

Empowering girls through mobile with the information they need to transform their lives

Learn more about Vodafone Foundation
Restless Development

Restless Development

Implementing, supporting and strengthening TEGA networks in India

Learn more about Restless Development
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Would you like to work in partnership with Girl Effect in Tanzania

Contact our team

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