Tujibebe is a mobile-based brand focused on adolescent girls that also speaks to those around her. Born out of Tanzanian culture, Tujibebe unites young people through shared experiences, equipping them with the right skills and confidence to navigate adolescence. 

By role-modelling inspiring fictional and real-life success stories, Tujibebe content provides young people with the information and resources they need to make positive choices about their future - from finishing their education or setting up their own small business, to accessing a health service.

Coming together as a community is central to Tanzanian culture; and we know that to create meaningful change for girls, we need to design content that engages boys too. Tujibebe inspires, supports and guides young people to make positive choices about their futures, together.