Girls in India face many barriers to reaching their potential simply because they are girls. Negative norms experienced in adolescence, often impact a girl’s place in society for the rest of her life. With the digital revolution in India, there is now an unprecedented opportunity to use media and mobile at scale in an inclusive way to empower girls to transform their lives.
With a 15-member team of digital-media, brand and gender experts based in Mumbai, Girl Effect India is focused on creating digital-first content that is co-created with and for girls. Times Bridge, the global investments and partnerships arm of The Times Group, has become a key strategic partner for Girl Effect to accelerate our India focussed plans.
Through the partnership, Times Bridge will support Girl Effect India across the board - from market immersion and creating an India Advisory Board, to activating public advocacy initiatives - as we seek to create a generation of girls who are able to define their own future and become a part of the India growth story. To date, Times Bridge has already initiated key partnerships with national and regional influencers to advance awareness of Girl Effect’s work in India. Drawing on the resources of the Times Group, the partnership will focus on bringing onboard culturally relevant distribution platforms and facilitating conversations with stakeholders - both public and private.
Times Bridge has previously partnered with global brands such as Uber, Airbnb, Coursera to launch and scale these companies in India.
Rishi Jaitly, CEO, Times Bridge, says:
“Times Bridge’s mission is to bring the world’s best ideas to India and share India’s best insights with the world. Girl Effect is a bold idea, and one that has proven itself by successfully launching compelling youth brands around the world. We at Times Bridge are honored to bring to bear our resources to build on recent momentum and advance Girl Effect’s mission across India.”