Helping girls to make choices about their health and learning

UNICEF is mandated by the United Nations General Assembly to advocate for the protection of children's rights, to help meet their basic needs, and to expand their opportunities to reach their full potential. 

Girl Effect creates content that helps girls make choices and changes in their lives. Through media and storytelling, we support girls to develop the self-belief and confidence to make choices about their health, learning, and livelihood.

Together, we are helping girls to overcome barriers to complete their education in Rwanda, and supporting girls in Ethiopia to cope with the knock-on effects of COVID-19.

Tackling the barriers girls face in completing secondary education in Rwanda

Girl Effect has partnered with UNICEF in Rwanda through our Ni Nyampinga brand. Ni Nyampinga is the first teen brand in Rwanda, seeking to create a new normal for girls, a world in which girls are educated, healthy, safe, and economically empowered. Today, Ni Nyampinga has become a nationwide movement with 80% of all Rwandans aware of it (almost 6.6 million Rwandans). 

The partnership with UNICEF will see Ni Nyampinga supporting the Gender, Adolescents, and Learning Programme using its media platforms and brand ambassadors.

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A nationwide COVID-19 and healthy lifestyle campaign targeting adolescents in Ethiopia

Our Yegna brand uses media to tackle real-life challenges for girls in Ethiopia and encourage positive behaviour change. Engaging girls through a TV drama, talk show digital channels, music, and club networks, Yegna is now a household name in Ethiopia. 

Working in partnership with UNICEF Ethiopia and with funding support from Global Affairs Canada, we are running a nationwide COVID-19 and healthy lifestyle campaign targeting adolescents in Ethiopia. Through Public Service Announcements (PSA) on national and regional TV and radio, a bespoke 20-week mini-drama series featuring Yegna’s teen cast will shed light on the challenges young people are facing during COVID-19 that are not necessarily discussed openly with peers. The media campaign aims to build awareness, knowledge, and positive attitudes on COVID-19 prevention, schools reopening, nutrition, hygiene, gender-based violence, menstrual health and hygiene, mental health, and wellbeing. Season four of Yegna’s TV drama also includes storylines that explore health and nutrition topics to promote healthy eating. 

The importance of nutrition education for adolescents

“At UNICEF, we are committed to seeing a world where all children, adolescents and women realize their right to nutrition in order for us to break the international cycle of malnutrition and poor health. Ensuring adolescents benefit from diets, services and practices that support optimal nutrition, growth and development in Ethiopia is critical for achieving the Sustainable Development Goal 2, which is Zero Hunger by 2030”.

Stanley Chitekwe, UNICEF’s Chief of Nutrition

UNICEF Ethiopia and Girl Effect Ethiopia are also collaborating on a rural schools programme to ensure the Yegna TV series reaches rural audiences through viewing clubs for students in rural schools.

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Real-life stories that help girls navigate their own choices


Are you interested in partnering with Girl Effect?

Please contact our team