Liya leads our team in Ethiopia and has been a driving force behind Yegna's success to become a national, impact driven youth brand that creates lasting change for adolescent girls across the country. Joining Girl Effect in 2014, Liya has held several roles in the team including in brand and communications, as a producer and Deputy Country Director.
Liya studied Political Science and International Relations at Addis Ababa University. After graduating with a BA, she joined a local English Radio station as a journalist and worked in the newsroom before acquiring a scholarship to study a Master of Arts in African Studies in a university in Sweden. She continued her studies at Bologna University in Italy, taking different project management and leadership courses and learning the Italian language for a year.